By ticking this box, you consent to Maximuscle part of HNC Healthy Nutrition Company (UK) Limited (the data controller) (HNC or we) processing of your personal data for marketing purposes in the manner outlined below

Your personal data:

1. will be processed for the following purposes:
   • for future marketing by email, post, phone
   • analysing consumer trends and insights
   • responding and dealing with your query or request (if relevant)
2. may include: your name (including name prefix or title); gender; home address; age and date of birth; email address; social media username; phone number(s) and any other information provided by you;
3. will be processed until such time you confirm to us that you no longer wish us to provide you with marketing updates;
4. your personal data will be accessible to HNC employees and HNC may share your personal data personal data with other companies within the HNC group and to the following service providers (and affiliates within their group companies) assisting with providing marketing services; Red Eye International Limited (digital marketing services), Red Technology Solutions Limited (E-commerce services), Linn Systems Limited (Order Management Service); Parker Software Limited (Live Chat Service); Boughey Distribution Limited (product deliver services); and any of their affiliates as may be necessary.
5. your personal data may be transferred to entities within HNC group and to countries outside the European Economic Area.The countries to which we transfer personal data may not have data protection laws that provide an adequate level of protection to your personal data, but we take steps to ensure that third parties and members of the HNC group to whom we transfer data in those countries nevertheless commit to ensure an adequate level of protection for your personal data;

You have the right:

• to withdraw your consent to the processing of your data, to the extent it is processed on the basis of your consent (as set out above);
• to request information regarding the processing of your personal data, including to be provided with a copy of your personal data; to withdraw or amend you marketing consent please contact our customer services team via email customerservices@maximuscle.com or phone +44(0) 345 241 2866. You may withdraw your marketing consent by changing the permissions within your online account.

For more information about how we process your personal data please read our Privacy Statement

Privacy Policy

This is the Privacy Policy of HNC Healthy Nutrition (UK) Limited (“we”, us”, “our”), a company registered in England and Wales (company number 11121748) whose registered office is at 2nd Floor New Century House Progress Way, Denton, Manchester, England, M34 2GP.

This privacy policy aims to give you information on how we collect and process your personal information, including when you use the www.maxinutrition.com website. This website is not intended for children and we do not collect Personal Information relating to children. We are committed to protecting and respecting your Personal Information and your privacy. Should we ask you to provide certain Personal Information by which you can be identified when using the website, you can be assured that it will only be used in accordance with this privacy statement.

HNC may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 14 March 2019.

What Personal Information we collect and When we collect it

Personal Information means any information about an individual from which that person can be identified. It does not include information where the identity has been removed (anonymous data).

We may collect, use and store the following Personal Information about you which we have grouped into the following categories:

• If you create an account on our website, we will collect your title, name, email address, IP address, password, contact number, gender and date of birth.


• When you place an order through our online shop, we will collect your Personal Information such as your title, name, email address, IP address, telephone or mobile number, billing and delivery addresses and purchase history. We will also collect Personal Information in relation to the payment you made to us via any third-party website (such as PayPal) in order to process your order.


• When you provide a review of our products and our performance on a third-party platform (such as on Trustpilot), we may collect Personal Information such as your name, email address and the opinions expressed in your review.


• When you have consented to receive marketing and technical information from us, we will collect your name, email address and your preferences as to the types of marketing and technical information in relation to our products you would like to receive from us.


• When you contact us by any other means (e.g. email or telephone), we may keep a record of the email you send to us and the information you provide us with at the time.


• If you submit a job application to us, we will collect your contact details and any other information that you provide in the application.


• When you complete a survey, we collect the information you provide to us to for research purposes.


• When you participate any of our competitions, we collect the information you provide to us to run the competition and for any other purposes communicated to you when you enter the competition.


• When you visit this website, we may collect information such as your geolocation, weblogs and other communication that is available from the browser.

Please note that we do not collect any special categories of Personal Information (i.e. racial or ethnic origin, political opinions, religious beliefs or other beliefs of a similar nature, trade union membership, physical or mental health or condition, sex life and sexual orientation, generic data and biometric data).

What other information we collect via our website and cookies

As you interact with our website, we may automatically collect information about your website usage such as information about your equipment, browsing actions, IP address, GPS location, mobile phone service provider and operating system and patterns. We aggregate this information to understand how our visitors use our websites and mobile applications so that we can improve them and the services we offer. GPS location data does not typically identify individual users. We collect this information by using cookies, server logs and other similar technologies.

Our website uses a limited number of cookies, namely:

• Cookies which stores your acceptance to the use of cookies on our website.


• Cookies required for the functioning of our website (e.g. to maintain your shopping basket up to date and/or reviewed products);


• Cookies required by our partners (including RedEye, Trustpilot, Parker Software Limited) for assessing the impact and success of our marketing campaigns. Please note that these cookies do not store any Personal Information.


• Cookies required by Google Analytics in order to measure your website usage and improve the experience for our visitors on an ongoing basis. These cookies collect the information about your website usage, namely what pages you visit, how long you stay on each section of the website and what links you click on.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Why we collect your Personal Information

• To manage our relationship with you which will include: registering you as a new account holder, completing your purchase transactions, managing payments and charges, notifying you of product recalls or provide information concerning products you have purchased, notifying you about changes to our terms and conditions of sale on the basis that it is necessary in order to perform our contract with you or because we have a legitimate interest in doing so.


• To administer and protect our business and the service and products we provide to you (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) on the basis that it is necessary in order to perform our contract with you or because we have a legitimate interest in doing so (i.e. for running the services you use, or providing administration and IT services, network security, or preventing prevent fraud).


• To advertise our products to you, send you our offers by email, to identify your product and service preferences (so that we can improve our merchandise selections, customer service and overall shopping experience), to notify you of new or additional products, services and promotions that might be of interest to you and to measure the effectiveness of these activities.


• We may use your Personal Information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.


• We may contact you for market research purposes. We will do so on the basis that you have consented to us processing your Personal Information in this way. You can always stop receiving marketing information from us at any time as these communications provide easy ways to unsubscribe.


• To respond to your requests or queries and improve the content of our communications on the basis that we have a legitimate interest to do so.


• To process and deliver our products to you, including reviewing our clients’ campaign evaluations, managing payments, collecting and recovering money owed to us on the basis that it is necessary in order to perform our contract with you.


• To process job applications and CVs submitted to us on the basis that we have a legitimate interest to do so (to fill vacancies and to grow our business).

Change of Purpose

We will only use your Personal Information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your Personal Information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your Personal Information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Changes to this Privacy Policy and your Duty to Inform us of Changes

It is important that the Personal Information we hold about you is accurate and current. Please keep your details on your account up to date.

How we ensure the Security of your Personal Information

We are committed to ensuring that your information is secure. In order to prevent your Personal Information from being accidentally lost, used or accessed in an unauthorised way, we have put in place appropriate security measures to safeguard and secure the Personal Information we collect via our website. We also limit access to your Personal Information to those employees, agents, subcontractors and other third-parties who have a business need to know. They will only process your Personal Information on our instructions and they are subject to a duty of confidentiality.

Although we will do our best to protect your personal information, our website may, from time to time, contain links to other websites of interest. However, once you have used these links to leave our website, you should note that we do not have any control over that other website and any Personal Information you will provide is done at your own risk. These websites should have their own privacy policies and we do not accept any responsibility or liability for these policies, the content or operation of these websites. Please check these policies and the terms of the websites before you submit any to these websites.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Who we share your Personal Information with

We may disclose your Personal Information with third parties as follows:

• If we are under a duty to disclose or share it in order to comply with any legal obligations (for example our insurers and HMRC).


• If we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to you or otherwise injuring or interfering with our rights, property or operations, other users of this website or mobile application or anyone else who could be harmed by such activities.


• With selected third parties to provide support services in connection with our website and in the normal course of business, including:
  • Red Eye International Limited (digital marketing services);
  • Red Technology Solutions Limited (E-commerce services);
  • Linn Systems Limited (Order Management Service);
  • Parker Software Limited (Live Chat Service);