Protein Project recruitment day

Over 10,000 applied, we selected just 30, but only 3 can remain. Specialist trainers Toby Rowland, Sean Lerwill and Richard Tidmarsh put the contenders through their paces before the Protein Project Panel of Charlotte Ord, James Haskell and Andi Peters pick the final 3!

Maximuscle TV ad | The 3 Challengers

Introducing The Protein Project. To finally prove the difference protein can make we're transforming three average guys live before the nation in just 12 weeks.

The Protein Project Events

Not only are we helping three average guys with the Protein Project but we also want to spread the protein message further by running three amazing training events across the UK hosted by Maximuscle ambassadors.

Episode 1 | Goal & Fitness Tests

Watch our 3 Protein Project Challengers being put through their paces with goal and fitness tests plus fat measurements!

Episode 2 - Eating Healthy For Your Goal

Check out our 3 Protein Project Challengers @Oli_ProteinP@David_ProteinP @James_ProteinP evaluating their food shopping choices with our nutritionists Lynn Clay, Gareth Nicholas and Sharmain Davis. Look out for a few healthy eating tips to help you achieve your goals.

Episode 3 - Training With The Professionals

Check out the 3 Protein Project challengers @James_ProteinP  @Oli_ProteinP  @David_ProteinP learning training techniques from the very best - England Rugby team, England Cricket team and former boxing world champion Amir Khan. Discover some useful training tips you can use on your own challenge.

Episode 4 - Training With The Professionals

Watch our 3 Protein Project challengers @James_ProteinP  @Oli_ProteinP  @David_ProteinP training with MMA fighter Paul Daley, Everton Football Club and weightlifting techniques with Zoe Smith. Find out why protein is essential for their success & how it can help you on your challenge.

Episode 5 | Royal Marine training & why protein is essential for you

On a boot-camp in Braintree, Maximuscle Personal Trainer and ex Royal Marine Commando Physical Training Instructor, Sean Lerwill, recreates a Royal Marine field training exercise to test the minds as well as the bodies of our 3 Protein Project challengers @James_ProteinP  @Oli_ProteinP  @David_ProteinP . See how they hold up and find out what they have been learning about the benefits of protein.

Episode 6 | A culinary workout with London WASPS

A protein rich diet doesn't have to be dull. London Wasps RFC Head Chef, Omar Meziane shows our 3 Protein Project challengers @James_ProteinP  @Oli_ProteinP  @David_ProteinP how to keep it interesting. Watch them sweating it out over their 3 course cooking challenge and see how Wasps and England rugby player Joe Simpson judges their efforts. Check out some of the cooking tips you can use at home to keep your diet tasting great!

Episode 7 | Training Techniques with Maximuscle Ambassadors

How fit do Formula 1 drivers really need to be? What's the secret to a cover model body? How do those Wales Rugby players train? For the next release of training techniques with our ambassadors watch @David_ProteinP training with Vodafone McLaren Mercedes, @James_ProteinP working out with cover model Stuart Tomlinson and @Oli_ProteinP getting physical with WRU.

Episode 8 | Football Masterclass with Martin Keown & Robert Green

In this unique episode of The Protein Project watch 60 lucky applicants take part in a special football training day with two former England Internationals. Plus find out the importance of nutrition at all levels of football as well as an insightful Q&A session with @Oli_ProteinP, @James_ProteinP and @David_ProteinP about their progress so far.

Episode 9 | Come Dine With The Pros

After 8 weeks under their new nutritional regime, our 3 challengers @Oli_ProteinP, @James_ProteinP and @David_ProteinP should now be pretty hot in the kitchen. In this episode we put them to the test as each of them cook a high protein course that is tasted and rated by our England Rugby ambassadors, Tom Varndell, James Haskell, Joe Simpson and Paul Doran-Jones.

Episode 10 | Rugby Masterclass With Maximuscle...

After 8 weeks under their new nutritional regime, our 3 challengers @Oli_ProteinP, @James_ProteinP and @David_ProteinP should now be pretty hot in the kitchen. In this episode we put them to the test as each of them cook a high protein course that is tasted and rated by our England Rugby ambassadors, Tom Varndell, James Haskell, Joe Simpson and Paul Doran-Jones.

Episode 11 | The Protein Project - In Their Own Words

For this weeks episode we gave our 3 challengers @Oli_ProteinP, @James_ProteinP and @David_ProteinP their own handy cam. We asked them to reflect on their experiences so far. Watch to find out how it's really been going for them, their colleagues and their girlfriends.

James - 12 Weeks Later

Oli - 12 Weeks Later

David - 12 Weeks Later