England Cricket Board
"Maximuscle products have played a key role in the England Cricket Team’s recent Ashes success. Due to the high intensity nature of International cricket it is essential that the players go into each game fully prepared and refuelled. Maximuscle products have supported England to do this by helping the players to maintain their body composition, cope with the physical demands of training, and fully recover from all training sessions and matches."
Huw Bevan - Fitness Coach
Maximuscles current deal with the England Cricket Board (ECB) will run until the end of 2010. Maximuscle in partnership with the ECB coaching staff create bespoke sports and nutrition solutions to meet the constantly changing environment an England Cricketer faces. Maximuscle will provide the ECB with nutritional programmes for 2010/11 Ashes series in Australia to help with England player’s strength, fitness and recovery times.
Specific products favoured by the ECB vary due to conditions; however consistently used by the players are Promax, Maximilk and Recovermax. Promax is used after strength and conditioning training sessions to maximise player improvements. Maximilk and Recovermax are a favourite of players such as Stuart Broad and Steven Finn during matches due to their convenient nature.
