UK Sport - The Uk's high performance sports agency

At Maximuscle, we are constantly looking for ways to improve and develop our range of products. One of the ways we do this is by taking best practice from our elite sports partners and applying it to our product ranges to ensure that our customers benefit from first class sports nutrition. As such we are delighted to be working with UK Sport to help their athletes achieve world class success.

In November 2010 we began a very unique research and development partnership with UK Sport to investigate the role that nutrition has in improving athletic performance through the training process. From this the team hope to develop a range of bespoke products designed to optimise the performance of, and for sole use by, British athletes in the build-up to 2012. Our goal is to take the learnings and research from this project to develop a new and exciting range for our customers.

UK Sport is the strategic lead body for high performance sport in the UK, providing each sport with the best possible support for athletes, providing everything they need from world-class coaches to cutting edge research and innovation, talent identification and Performance Lifestyle support.

“Our team have a long history of developing bespoke nutritional products for individual athletes and teams to support them in their training and performance goals. This is a fantastic opportunity for us to work alongside UK Sport in what is such a key period for high performance sport in this country. Having pioneered the drug screening programme for our products in 2002 we are keen to take sports nutrition to the next level and by working with UK Sport who are at the forefront of sporting success we can realize our goals.”

The Research and Innovation team from UK Sport, its various research partners and our New Product Development group will be working together to investigate how various nutrition interventions can be used to optimize the athlete’s training responses for better performance gain. They will be conducting systematic scientific trials on new combinations of ingredients with groups of highly trained performance athletes.

“We chose to work with Maximuscle because of their level of expertise in sports nutrition and because we share the same passion for British Sport. By combining their sport nutrition know-how with the world class expertise from UK Sport, we believe that we will deliver an exciting, innovative partnership.”

Watch this space for news and developments on the outcome of this project as we build towards one of the most exciting year’s in British sport.