Fuelling the Ashes
To many, the Ashes series in cricket is seen as the biggest challenge between two fiercely proud countries
and England will be looking to reclaim the Ashes urn from Ricky Ponting's Australia this summer. However
the home side have a new unfair advantage with Maximuscle being the official supplier of sports nutrition
to the England cricket teams.
Maximuscle and the ECB are creating new methods to improve performance with the team fuelling the players with products like Viper and Recovermax, and offering expert advice from their team of nutritionists and creating new sports nutrition solutions to the rigorous demands of international cricket.
Bespoke player nutritional plans and training regimes will be developed by Maximuscle with the ECB coaching staff to improve the strength, fitness and recovery times of the current and future England international players in an effort to wrestle back the Ashes.
Making the Lions roar
This summer the might of the British & Irish Lions take on the Springboks in South Africa in what
promises to be an epic climax to the rugby calendar. Widely accepted as the strongest and most powerful
Lions side put together, Maximuscle will be playing a crucial role as the official sports food and drink
supplier in making the Lions roar.
" Maximuscle products will be used most critically before, during and after games to stimulate recovery and ensure optimal performance. Playing at high altitude also means maintaining hydration becomes critical, whilst the convenience of sports nutrition bars and shakes will prove invaluable for fuelling the guys. "
- Craig White Head of Physical Conditioning for the Lions
